About     

︎   ︎   ︎   ︎   ︎   ︎  




Muvora App
Mobile, Real State
Year 2019

___________________________________

Muvora App was a project founded by the Berlin based company Digitalprojekt 1. The central theme of Muvora is to offer help in matters related to removals. In Berlin, the real estate industry is becoming more and more complex every year due to the high demand.

I was in charge of the following tasks: Research and identification of sources as a basis for the production of editorial social media content (text, image, video). Planning, creation and processing of animations and video clips using Adobe Premiere & Photoshop to implement the content strategy. Assistance in the preparation of Facebook and YouTube reports and success analysis for current advertising campaigns.



Instagram posts and stories with different hashtag refered to Moving. Part of the strategy was to introduce our protagonist (Sarah) so she could be the one who could tell her stories and also, interview people in Berlin telling us their experiences trying to look for an apartment in Berlin and arranging their movings.





I proposed a concept for an Instagram Feed where Sarah is trying to manage different items for her moving plans. First, I drew some sketches and then I photographed Sarah in different positions so in the end I could complete the whole edition.



A clear visual concept was key, therefore I created an animated promotional video where a finctional character would be the protagonist. Someone who is obviously wants to make the act of moving an easy way to go.

Moreover, we had a Youtube channel where we would post videos weekly on Moving stories. I took part on the video editing and the content creation. 


Click in the texts to watch videos ︎︎︎




David Aldave. All Rights Reserved. 2023