Pelotea App
Mobile, Sport, Digital Solutions
Year 2013
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The objective of its invention is to facilitate the users in Lima (Peru) the search of Soccer Fields. The target group is men from 17 to 60 years old. In Peru, there is a tradition to play soccer after work, school or any other daily activity.
Mobile, Sport, Digital Solutions
Year 2013
___________________________________
The objective of its invention is to facilitate the users in Lima (Peru) the search of Soccer Fields. The target group is men from 17 to 60 years old. In Peru, there is a tradition to play soccer after work, school or any other daily activity.
I designer user journey guidelines, and I was in charge of the visual concept and the marketing campaign. Logo Design and its different applications reflected on digital flyers, banners, landing pages and contests through social media were also made, in order to interact more and incentivate users to use the app.
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A T-shirt raffle was held for the followers of the Facebook page. The winner was be invited to pick up the shirt on the day of the game between Peru and Chile. As a result, our audience grew by 20% due to the engagement generated in that week.
For this campaign, three characters were created. The business guy, the skilful student and the scorer boss.
As part of the campaign, I made 2 videos. One is the teaser and another is the official promo video.
Click to watch videos here ︎︎︎
Click to watch videos here ︎︎︎
David Aldave. All Rights Reserved. 2023