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RIA Germany
Finance, Money Transfer 
Year 2020-2021

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In September 2020, I started working with RIA Money Transfer at the Berlin office. RIA is one of the four largest multinational money transfer companies in the world and operates through a large network of agents and company-owned stores located in both North and South America, Europe, Asia-Pacific and Africa. In recent years, RIA has begun to operate digitally through the implementation of its mobile app and so, effectively supports millions of users worldwide.  

As part of the marketing department, I was responsible for designing and adapting new promotional material in line with the company's new corporate identity, which was successfully completed earlier in the year.
Part of my duties was to take care of Ria Germany's Facebook channel. For this, I had to create and adapt visual content as well as moderate RIA’s online community for the german market. 



Premium Dress

This project consists of “dressing up” the various Ria agents in Europe with the company’s advertising materials. To do this, I had to liaise with the advertising team at the headquarter in Madrid (Spain) and adapt the various visual elements to the company’s new corporate identity. Therefore, I need to create mockups for the different stores in Germany.

I did about 25 Premium Dress projects during the year 2021 and it was very satisfying for me, not only due to the good results but also because I had to be in contact with RIA’s clientes which allowed me to understand much more of the customers’ needs.



David Aldave. All Rights Reserved. 2023